TY  - BOOK
AU  - Jha,Lakshman
TI  - Customer relationship management: a strategic approach 
SN  - 9788190721127
U1  - 658.812 
PY  - 2008///
CY  - New Delhi
PB  - Global India Pub.
KW  - Customer relations
KW  - Management
KW  - Relationship marketing
N1  - Includes bibliographical references and index
ER  -