Jha, Lakshman <br/><br/>
Customer relationship management :  a strategic approach / 
Lakshman Jha 
 - New Delhi :  Global India Pub.,  c 2008 
 - viii, 264 p. :  ill. ;  21 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9788190721127  Rs.695.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations--Management<br/>Relationship marketing
<br/><br/><label>Dewey Class. No.: </label>658.812