TY  - BOOK
AU  - Varshney,R.
AU  - Bhattacharyya,B
TI  - International marketing management: an Indian perspective 
SN  - 8180545276
U1  - 382 
PY  - 2009///
CY  - New Delhi
PB  - Sultan Chand
KW  - Export marketing
KW  - Management
N1  - Includes bibliographical references
ER  -