Gopu, P. <br/><br/>
Consumer bahaviour / 
P. Gopu 
 - Chennai :  Mayura Pub.,  2008 
 - 183 p. ;  21 cm. 
<br/><br/> Glossary : p. 180-183 
<br/><br/><label>ISBN: </label> Rs. 150.00 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior
<br/><br/><label>Dewey Class. No.: </label>658.8342