TY  - BOOK
AU  - Bird,Drayton
TI  - Commonsense direct marketing
SN  - 8172400446
U1  - 658.8720941 22
PY  - 1994///
CY  - Delhi
PB  - Global Business Press
KW  - Direct marketing
KW  - Marketing
N1  - Includes index; Library has 2 cops; Copy 1`London : Kogan Page, 1989
ER  -