Bird, Drayton <br/><br/>
Commonsense direct marketing / 
Drayton Bird 
 - 2nd ed. 
 - Delhi :  Global Business Press,  1994 
 - 347 p. :  ill. ;  24 cm. 
<br/><br/> Includes index  Library has 2 cops.  Copy 1`London : Kogan Page, 1989 
<br/><br/><label>ISBN: </label>8172400446  Rs.750.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Direct marketing<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8720941