TY  - BOOK
AU  - Gupta,Subroto Sen
TI  - Cases in advertising and communications management in India
U1  -  659.10954 
PY  - 1976///
CY  - Ahmedabad
PB  - Indian Institute of Management
KW  - Advertising
KW  - Social aspects
KW  - India
KW  - Economic aspects
ER  -