Gupta, Subroto Sen <br/><br/>
Cases in advertising and communications management in India / 
Subroto Sen Gupta 
 - Ahmedabad :  Indian Institute of Management,  c1976 
 - xx, 80 p. :  ill. ;  24 cm. 
<br/><br/><label>ISBN: </label> Rs. 45.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Social aspects--India<br/>Advertising--Economic aspects--India
<br/><br/><label>Dewey Class. No.: </label>659.10954