TY  - BOOK
AU  - Kotler,Philip
ED  - Armstrong, Gary
TI  - Principles of Marketing
SN  - 9788120332928 (pbk.) :
U1  -  658.8 
PY  - 2007///
CY  - New Delhi
PB  - Prentice-Hall of India
KW  - Marketing
KW  - Management
KW  - Product management
N1  - Glossary : p. g1-g10; Bibliography : p. r1-r30
ER  -