Kotler, Philip <br/><br/>
Principles of Marketing / 
[by] Philip Kotler [and] Gary Armstrong 
 - 12th ed. 
 - New Delhi :  Prentice-Hall of India,  2007 
 - xxiv, 599 p. ;  28 cm. 
<br/><br/> Glossary : p. g1-g10 
<br/><br/>Bibliography : p. r1-r30 
<br/><br/><label>ISBN: </label>9788120332928 (pbk.) :  Rs. 525.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management<br/>Product management
<br/><br/><label>Dewey Class. No.: </label>658.8