Goyal, B. B. <br/><br/>
Marketing management / 
[by] B. B. Goyal 
 - Chandigarh :  Arun Pub. House,  c2006 
 - 271 p ;  29 cm. 
<br/><br/><label>ISBN: </label>818048081X :  Rs. 1395.00 8180480828 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management<br/>Product management
<br/><br/><label>Dewey Class. No.: </label>658.8