TY  - BOOK
AU  - Kernan,Jerome B.
AU  - Sommers,Montrose S.
TI  - Prespectives in marketing theory
U1  -  658.8 
PY  - 1968///
CY  - New York
PB  - Appleton-entury-rofts
KW  - Marketing
KW  - Management
KW  - Product management
ER  -