Kernan, Jerome B. <br/><br/>
Prespectives in marketing theory / 
edited by Jerome B. Kernan and Montrose S. Sommers 
 - New York :  Appleton-entury-rofts,  c1968 
 - xv, 462 p. ;  24 cm. 
<br/><br/><label>ISBN: </label> USD 6.95 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management<br/>Product management
<br/><br/><label>Dewey Class. No.: </label>658.8