TY  - BOOK
AU  - Tailor,R.K.
AU  - Tailor,Sunita
TI  - Advertising: modern concepts, principles & methods
SN  - 9788179103142
U1  - 659.1 22
PY  - 2010///
CY  - Jaipur
PB  - Aavishkar Pub.
KW  - Advertising
N1  - Bibliography: p.216-220
ER  -