Tailor, R. K. <br/><br/>
Advertising :  modern concepts, principles & methods/ 
R.K. Tailor, Sunita Tailor 
 - Jaipur :  Aavishkar Pub.,  2010 
 - ix,220p.;  23cm. 
<br/><br/>Bibliography: p.216-220 
<br/><br/><label>ISBN: </label>9788179103142  Rs.725.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>659.1