TY  - BOOK
AU  - Blakeman,Robyn
TI  - Integrated marketing communication: creative strategy from idea to implementation 
SN  - 9788190445481(pbk.)
U1  - 658.802 22
PY  - 2010///
CY  - New Delhi
PB  - Pinnacle
KW  - Communication in marketing
N1  - Includes bibliographical references and index
ER  -