Blakeman, Robyn <br/><br/>
Integrated marketing communication :  creative strategy from idea to implementation / 
Robyn Blakeman 
 - New Delhi :  Pinnacle,  2010 
 - viii, 267 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9788190445481(pbk.)  Rs.350.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing
<br/><br/><label>Dewey Class. No.: </label>658.802