TY  - BOOK
AU  - Applegate,Edd
AU  - Johnsen,Art
TI  - Cases in advertising and marketing management: real situations for tomorrow's managers 
SN  - 9788190445474(pbk.)
U1  - 659.1 22
PY  - 2007///
CY  - New Delhi
PB  - Pinnacle
KW  - Advertising
KW  - Case studies
N1  - Includes bibliographical references and index
ER  -