Applegate, Edd <br/><br/>
Cases in advertising and marketing management :  real situations for tomorrow's managers / 
Edd Applegate and Art Johnsen ; foreword by Joseph R. Pisani 
 - New Delhi :  Pinnacle,  c2007 
 - xiv, 217 p. ;  24 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9788190445474(pbk.)  Rs.495.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Case studies
<br/><br/><label>Dewey Class. No.: </label>659.1