TY  - BOOK
AU  - Yadava,Kamal
AU  - Khan,MohdAltaf
TI  - Services Marketing
SN  - 8189557025
U1  - 658.8 22
PY  - 2005///
CY  - New Delhi
PB  - Arise Pub.
KW  - Marketing
KW  - Service industries
KW  - Customer services
N1  - Includes bibliographical references
ER  -