Yadava, Kamal <br/><br/>
Services Marketing / 
Kamal Yadava, Mohd. Altaf Khan 
 - New Delhi :  Arise Pub.,  c2005 
 - v, 168 p. ;  22 cm. 
<br/><br/>Includes bibliographical references 
<br/><br/><label>ISBN: </label>8189557025  Rs.395.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Service industries--Marketing<br/>Customer services
<br/><br/><label>Dewey Class. No.: </label>658.8