Schwitzgebel, Ralph K. , 1934- Changing human behavior : principles of planned intervention / Ralph K. Schwitzgebel and David A. Kolb - New York : McGraw-Hill, c1974 - x, 332 p. : ill. ; 23 cm. - McGraw-Hill series in psychology . Includes bibliographical references and index ISBN: USD 10.50 Subjects--Topical Terms: Behavior modificationPersonality changeBehavior therapy Dewey Class. No.: 150