Bettinghaus, Erwin P. ,  1930- <br/><br/>
Persuasive communication / 
Erwin P. Bettinghaus 
 - 2nd ed. 
 - New York, :  Holt, Rinehart and Winston,  c1968 
 - ix, 309 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0030884756 :  USD 7.95 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Persuasion (Psychology)
<br/><br/><label>Dewey Class. No.: </label>168