Shoveling smoke the production of advertising and the cultural politics of globalization in contemporary India - Mazzarella, William Thomas Stephen; University Microfilms International; University of California, Graduate Division, Berkeley, 2000 (Ann Arbor, Mich. University Microfilms International, 2000)
Reprint of the Thesis by University Microfilms International, Ann Arbor, Mich.
Thesis (Ph.D) -- University of California, Graduate Division, Berkeley, 2000
Includes bibliographical references
Keywords: Advertising -- India; Advertising -- Social aspects -- India; Marketing -- India; Consumption (Economics) -- India; Globalization -- Economic aspects -- India