TY  - BOOK
AU  - Paul,Jessie
TI  - No money marketing: from upstart to big brand on a frugal budget ; a practitioner's playbook 
SN  - 9780070152700
U1  - 658.8 22
PY  - 2009///
CY  - New Delhi
PB  - Tata McGraw-Hill Education
KW  - Marketing
KW  - Total quality management
KW  - Leadership
N1  - Includes bibliographical references and index
ER  -