Paul, Jessie <br/><br/>
No money marketing :  from upstart to big brand on a frugal budget ; a practitioner's playbook / 
Jessie Paul 
 - New Delhi :  Tata McGraw-Hill Education,  c2009 
 - xiv, 189 p. :  ill. ;  23 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780070152700  Rs. N.P. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Total quality management<br/>Leadership
<br/><br/><label>Dewey Class. No.: </label>658.8