McClure, Leslie Willard <br/><br/>
Newspaper advertising and promotion / 
by Leslie Willard McClure 
 - New York :  Macmillan,  1950 
 - xiv, 479 p. :  ill., map. ;  22 cm. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising, Newspaper