Foxall, Gordon R.

Interpreting consumer choice : the behavioral perspective model / Gordon R. Foxall - New York : Routledge, c2010 - 186 p. ; 24 cm. - Routledge interpretive marketing research ; 10 .

Includes index

Bibliography : p.163 -180

9780415477604 £ 80.00


Consumer behavior
Consumers' preferences
Consumers--Attitudes

658.8342