TY  - BOOK
AU  - Fennis,BobM.
AU  - Stroebe,Wolfgang
TI  - The psychology of advertising
SN  - 9780415442732
U1  - 659.1 22
PY  - 2011///
CY  - Hove
PB  - Psychology Press
KW  - Advertising
KW  - Psychological aspects
KW  - Consumers
KW  - Attitudes
N1  - Includes bibliographical references and index
ER  -