Fennis, Bob. M.  1968- <br/><br/>
The psychology of advertising / 
Bob M. Fennis and Wolfgang Stroebe 
 - Hove :  Psychology Press ,  2011 
 - xi,329p. :  ill. ;  26 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780415442732  £ 34.95 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Psychological aspects<br/>Consumers--Attitudes
<br/><br/><label>Dewey Class. No.: </label>659.1