Thaler, Richard H., 1945-

Nudge : improving decisions about health, wealth and happiness / Richard H. Thaler and Cass R. Sunstein - New Haven, Conn. : Yale University Press, c2008 - x, 293p. : ill. ; 25 cm.

Includes bibliographical references and index


Economic--Psychological aspects
Choice (Psychology )--Economic aspects
Decision making--Psychological aspects


Consumer behavior

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