TY  - BOOK
AU  - Rajendra Kumar,C.
AU  - Kaptan,Sanjay S.
TI  - Rural marketing: new dimension
SN  - 8189161938
U1  - 658.8700954091734 22
PY  - 2006///
CY  - New Delhi
PB  - Adhyayan Pub.
KW  - Consumer behaviour
KW  - India
KW  - Marketing
KW  - Advertising
KW  - Rural conditions
N1  - Includes bibliographical references and index
ER  -