Rajendra Kumar, C. <br/><br/>
Rural marketing:  new dimension/ 
C. Rajendra Kumar, Sanjay S. Kaptan 
 - New Delhi :  Adhyayan Pub.,  2006 
 - vii, 207 p. ;  23 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>8189161938  Rs.525.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behaviour--India<br/>Marketing--India<br/>Advertising--India
<br/><br/><label>Subjects--Geographic Terms: </label><br/>India--Rural conditions
<br/><br/><label>Dewey Class. No.: </label>658.8700954091734