Handbook of research on leveraging consumer psychology for effective customer engagement  / 
ed. Norazah Mohd Suki 
 - Hershey, Pa. :  Business Science Reference,  2017 
 - xxxii, 374 p. ;  29 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9781522507468  $ 230.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior<br/>Customer relations<br/>Marketing research
<br/><br/><label>Dewey Class. No.: </label>658.8342