TY  - BOOK
AU  - Kotler,Philp
AU  - Armstrong,Gary
TI  - Principles of marketing
SN  - 8120309308 :
U1  - 658.8 
PY  - 1994///
CY  - New Delhi
PB  - Prentice-Hall of India
KW  - Marketing
KW  - Management
N1  - Glossary : p. G1-G12; Includes index
ER  -