Kotler, Philp <br/><br/>
Principles of marketing / 
Philip Kotler [and] Gary Armstrong 
 - 6th ed. 
 - New Delhi :  Prentice-Hall of India,  c1994 
 - 1v.(varius paging) ;  28 cm. 
<br/><br/> Glossary : p. G1-G12  Includes index 
<br/><br/><label>ISBN: </label>8120309308 :  Rs. 250.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management
<br/><br/><label>Dewey Class. No.: </label>658.8