TY  - BOOK
AU  - Kotler,Philip
AU  - Armstrong,Gary
TI  - Principles of Marketing
SN  - 8120328256 :
U1  - 658.8 
PY  - 2005///
CY  - New Delhi
PB  - Prentice-Hall of India
KW  - Export marketing
KW  - Marketing
KW  - Management
N1  - Glossary : p. g1-g10; Includes bibliographical references and index
ER  -