TY  - BOOK
AU  - Nair,Suja
AU  - Kumar,Niraj
TI  - Consumer behaviour and marketing communication
SN  - 9789350246306 (pbk)
U1  - 658.8342 22
PY  - 2010///
CY  - Mumbai
PB  - Himalaya Pub. House
KW  - Consumer behavior
N1  - Includes bibliographical references and index
ER  -