Nair, Suja <br/><br/>
Consumer behaviour and marketing communication 
Suja Nair, Niraj Kumar 
 - Mumbai :  Himalaya Pub. House,  2010 
 - [11], 609p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9789350246306 (pbk)  Rs.360.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior
<br/><br/><label>Dewey Class. No.: </label>658.8342