TY  - BOOK
AU  - Jain,Siddhartha Mohan
TI  - Value based pricing in changing marketing scenario
SN  - 9788174877178 :
U1  - 658.8 22
PY  - 2011///
CY  - New Delhi
PB  - Radha Pubs.
KW  - Customer satisfaction
KW  - Customer services
KW  - Management
KW  - Marketing
N1  - Includes bibliographical references
ER  -