Axelrod, Alan <br/><br/>
Getting your way every day :  mastering the lost art of pure persuasion/ 
Alan Axelrod 
 - New Delhi :  PHI Learning,  2011 
 - vii, 293p.;  24 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9788120343184 (pbk)  Rs.325.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Persuasion (Psychology)<br/>Rhetoric<br/>Influence (Psychology)<br/>Business communication
<br/><br/><label>Dewey Class. No.: </label>153.852