TY  - BOOK
AU  - Pillai,R.S.N.
AU  - Bagavathi
AU  - Kala,S.
TI  - Marketing management / 
SN  - 9788121932448
U1  - 658.8  23rd ed.
PY  - 2017///
CY  - New Delhi : 
PB  - S.Chand
KW  - Marketing management
KW  - Sales management
ER  -