Pillai, R. S. N. Marketing management / R. S. N. Pillai, Bagavathi, S. Kala .- - New Delhi : S.Chand, 2017 - xii, 548p. , 24cm. ISBN: 9788121932448 Rs. 350.00 Subjects--Topical Terms: Marketing managementSales management Dewey Class. No.: 658.8 / P 645