Managing health education and promotion programs : leadership skills for the 21st century /
by James A. Johnson, Donald J. Breckon
- 2nd ed.
- Sudbury, Mass : Jones and Bartlett Publishers, 1998
- xvii, 325 p. : ill. ; 23 cm.
Rev. ed. of: Managing health promotion programs / Donald J. Breckon. 1997
Includes bibliographical references (p. 299-308) and index
Evolution of health education, health promotion, and wellness programs -- Evolution of management, administrative, and leadership theories -- Health and quality of life in the 21st century -- Organizational dynamics -- Board governance and responsibility -- Organizational charts -- Legal and ethical issues -- Job descriptions -- Recruiting and hiring -- Compensation -- Performance incentives and motivation -- Performance appraisals -- The paper trail or electronic record -- Career management -- Budgeting -- Fiscal control and accountability -- Grant writing -- Planning -- Marketing and the media -- Program evaluation -- Technology and information systems -- Influencing public policy -- Leading and managing into the future
Health promotion Preventive health services--Administration