Peter, J. Paul <br/><br/>
A preface to marketing management / 
J. Paul Peter [and] James H. Donnelly 
 - 7th ed. 
 - Chicago :  Irwin,  c1997 
 - xi, 368 p. :  ill. ;  24 cm. 
 - The Irwin series in marketing .
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>0256202818 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management
<br/><br/><label>Dewey Class. No.: </label>658.8