TY  - BOOK
AU  - Biswas,Supriya
TI  - Relationship marketing: concepts, theories and cases
SN  - 9788120339835 (pbk)
U1  - 658.812 22
PY  - 2011///
CY  - New Delhi
PB  - PHI Learning
KW  - Relationship marketing
N1  - Appendix : p.383-403; Includes index
ER  -