Biswas, Supriya. <br/><br/>
Relationship marketing :  concepts, theories and cases/ 
Supriya Biswas. 
 - New Delhi :  PHI Learning,  c2011 
 - xvii, 406p. ;  24 cm. 
<br/><br/> Appendix : p.383-403  Includes index 
<br/><br/><label>ISBN: </label>9788120339835 (pbk)  Rs.375.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Relationship marketing
<br/><br/><label>Dewey Class. No.: </label>658.812