TY  - BOOK
AU  - Sen Gupta,Subroto
TI  - Brand positioning: strategies for competitive advantage
U1  - 659.12 
PY  - 1990///
CY  - New Delhi
PB  - Tata McGraw-Hill Education
KW  - Advertising
KW  - Communication in marketing
KW  - Public relations
KW  - Brand name products
N1  - Includes index
ER  -