Sen Gupta, Subroto <br/><br/>
Brand positioning:  strategies for competitive advantage/ 
Subroto Sengupta 
 - New Delhi:  Tata McGraw-Hill Education,  c1990 
 - xix, 299 p.:  ill.;  23 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label> Rs. 165.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Communication in marketing<br/>Public relations<br/>Advertising--Brand name products
<br/><br/><label>Dewey Class. No.: </label>659.12