TY  - BOOK
AU  - Roberts,Mary Lou
AU  - Berger,Paul D.
TI  - Direct marketing management
SN  - 013084084X
U1  - 658.84 
PY  - 1999///
CY  - Upper Saddle
PB  - Prentice-Hall
KW  - Direct marketing
KW  - Marketing
KW  - Industrial marketing
KW  - Communication in marketing
N1  - Includes index
ER  -